The American Indian Alaska Native Tourism Association highlighted Indigenous tourism at the U.S. Travel Association’s IPW 2025 trade show in Chicago, Illinois, from June 14–18, according to Native News Online. As a major exhibitor, AIANTA showcased cultural tourism initiatives such as its Top 10 Indigenous Experiences of 2025 list, NativeAmerica.travel booking platform and travel guides featuring Route 66 and the Juan Bautista de Anza National Historic Trail.
AIANTA Chief Executive Officer Sherry Rupert said participation in the event helps connect Indigenous tourism businesses with international buyers while promoting economic development and cultural preservation for Native nations. More than 5,700 attendees joined the conference, where AIANTA exhibitors from across the country gained visibility through pre-show training, marketing and cross-promotion efforts.
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