American Indian College Fund launches national campaign for Native American Heritage Month

The American Indian College Fund launched its “You Can Do Something” campaign in recognition of Native American Heritage Month, according to MarketWatch. The campaign aims to increase awareness of Native culture and offer clear ways for non-Native audiences to support Indigenous communities. It debuted Nov. 1 with the 30-second film “What You Pass On,” which features Indigenous students and an Indigenous narrator highlighting gaps in commonly taught U.S. history.

Directed by Christopher Nataanii Cegielski with music and voiceover by Black Belt Eagle Scout, the campaign drives viewers to Indigenouseveryday.com, an online hub outlining actions such as reading Indigenous authors and supporting Native-owned businesses. According to MarketWatch, the campaign will run across digital platforms and on select NFL broadcasts.