Gallup highlights Route 66 installations to support downtown economy

January 21, 2026

Gallup is promoting Route 66 installations and cultural sites in New Mexico to attract visitors and direct spending to downtown businesses and artisans, according to Prism News. McKinley County has emphasized heritage assets along the Route 66 corridor, including a Route 66 Monument unveiled at the George Galanis Multicultural Center, Prism News reported.

The corridor includes established destinations such as the El Rancho Hotel, along with museums, trading posts and cultural centers that feature Navajo and Zuni arts and community exhibitions. These sites serve as both cultural attractions and points of sale for local crafts, helping circulate visitor dollars to merchants and artisans, according to Prism News.

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