Native designer celebrates heritage in partnership with Carhartt

Native American designer Bethany Yellowtail, a citizen of the Northern Cheyenne Tribe, is partnering with Carhartt to launch a limited-edition fall collection, according to reporting by KPAX News. Yellowtail hails from the Might Few District of the Crow Nation and said her designs are inspired by her childhood growing up on her family’s cattle ranch on the reservation.

“From my Native roots to my journey in design, all the hard work has led to this moment. My dream is to see myself, the people I love, the land and the culture I come from authentically represented and woven into the fibers,” said Yellowtail in a video Carhartt released on Friday, Sept. 12 promoting the company’s new line. The full collection is set to release in October.