Sherry L. Rupert reappointed to U.S. tourism advisory board

January 29, 2025

Sherry L. Rupert (Paiute/Washoe), CEO of the American Indian Alaska Native Tourism Association, has been reappointed to the U.S. Travel and Tourism Advisory Board for a second two-year term. The board provides recommendations to the Secretary of Commerce on policies affecting the travel industry. Rupert, a longtime advocate for Indigenous tourism, continues to elevate Native voices in the $15.7 billion Indigenous hospitality sector.

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